About Remarketing Weekly: A live streamed, weekly show with strategies, tips, beginner and advanced information on remarketing and retargeting. Hosted by Shelley Ellis, the Client Performance Strategist at Online Performance Marketing.
Next Show: Wednesday January 18th
When: 6:30PM Networking, 7PM Presentation
Where: DFW SEM Monthly Meeting (free for members or $35 at the door for non-members)
Hyatt Regency North Dallas
701 East Campbell Road,
Richardson, Texas, USA 75081
Past Episodes:
Client Performance Strategist at Online Performance Marketing
Shelley Ellis
Known recently as “The Display Network Queen”, Shelley has x-ray vision for seeing untapped conversion opportunities as well as the experience to design fast, efficient and cost effective marketing campaigns to reach them! She is well known for her ability to overlap marketing strategies across SEO, PPC, Social, Video, Mobile and Local Marketing. Her online marketing strategies are always customized based on client goals, budgets and resources.
Shelley spent 18 years in online sales and marketing as an agency owner, marketing consultant and trainer where she worked with multi-million dollar budgets and hundreds of advertising accounts including: Coca-Cola, Hallmark, Kimberly-Clark, Ritz-Carlton, Mary Kay, Avaya and more.
Shelley is the undisputed industry expert on the Google display network which includes opportunities for targeting using banners, video, mobile, audio, in-game ads, remarketing, topic and interest targeting. She is the creator of a number of display advertising training courses including a recent training on remarketing. She has spoken recently at national venues such as Pubcon, AdSpace, and Glazer/Kennedy’s InfoSummit. Her speaking has also included well known marketers such as Perry Marshall and local industry associations like the DFW SEM and Shelley has been interviewed on CNN radio, PPC Rockstars, Web Talk Radio, by Brad Geddes on Marketing Nirvana and more.
On August 1st, Shelley joined with Online Performance Marketing (OPM) to focus her experience and knowledge on OPM’s client base. She chose to work with OPM because it is a growing, progressive company offering SEO, PPC, Social and Local Marketing. She is also right at home in an environment where client standards are high and staff are encouraged to stay up to speed on the latest industry news, tools and strategies.
Shelley still wears her boots to the office and if you see her at local meetups or industry conferences, just look for the Texas girl in the cowboy hat!
For questions, comments and ideas about the show or to discuss consulting and full service options for remarketing, please contact Shelley at sellis@opm.us.com or by phone: 214-234-9612.
Past Episodes of Remarketing Weekly
- First Show 11/22/11: Cure Holiday Shoppers’ Abandonment Issues with Remarketing. Shelley and Brian Massey, the Conversion Scientist discussed types of holiday buyers, remarketing cookie durations for holiday promotions, messaging and shopping cart abandonment during the holidays along with integrating remarketing emails with your holiday campaigns. In the show, we referenced a great infographic on shopping cart abandonment and wanted to share that with you. More recently, Brad Geddes wrote a great holiday remarketing article, “Remarketing Strategies For The Holiday Season“.
- Second Show 11/29/11: Search Retargeting 101. Shelley and James Moore, Chief Financial Officer with Simpli.fi, explain “What is Search Retargeting”, the difference between search retargeting and site retargeting and offer examples, analogies and tips for success.
- Third Show 12/20/11: Giovanni Gallucci (Uploading this week)
Slides #1
Slides #2 - Fourth Show 1/11/12: How Retargeting Can Compliment ANY Marketing Strategy. (Uploading this week) The Austin Internet Marketing Meetup – SEO/SEM/SMO/PPC. Complementary Marketing Land article: Would Retargeting Look Good With My Current Marketing.
- LIVE at 7PM – Fifth Show 1/18/12: How Remarketing Can Compliment ANY Marketing Strategy. At the monthly DFW Search Engine Marketing meeting.
There is only so much you can share in the short time frame of each show! Each week, there may be some great material used or mentioned during the show that won’t get covered but I would still like for you to have it.
If you would like to receive a copy of this week’s bonus materials and a link to past show presentation and bonus materials, please fill out the form below.
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